Category: neuroeconomics

The neuroscience behind hope

Yesterday’s piece on information and how it affects the endowment effect of hope might have been too philosophical for most readers, so today I am trying to give a neuronal substrate for the abstract idea of hope. Hope is defined as: “To wish for something with expectation of its fulfillment.” Hope is a very powerful…

Ideas versus consumerism

How important are ideas and thought to you compared to things you can buy (leaving out the option of buying ideas from other people)? Now this might seem like a strange question to ask in the current world wide financial crisis – or maybe not. Sure in most cases simple thoughts and ideas do not…